Uljan Typeface

Inspired by the intricate beauty of the ancient Grantha script, Uljhan is a typeface that embodies the essence of disbelief and intricacy. Rooted in the rich typographic heritage of Tamil, Malayalam, and Kannada, this project reinterprets the ornate and perplexing nature of these scripts into a contemporary design.

Through meticulous craftsmanship and countless iterations, each letterform in Uljhan captures the feeling of entanglement while maintaining seamless cohesion. Handcrafted with a deep understanding of script anatomy, this typeface is not just a tribute to the past but a bold exploration of complexity in design.

→ Typeface design
→ typography

GOAL

THE REIMAGINED IDENTITY TRANSFORMS A TRADITIONAL SUSHI BAR FOR A CONTEMPORARY AUDIENCE. BY HONOURING THE BRAND'S
HERITAGE AND INTEGRATING MODERN DESIGN ELEMENTS, IT CREATES A VISUAL IDENTITY THAT IS BOTH TIMELESS AND ADAPTABLE. THIS APPROACH POSITIONS THE BRAND AS A PREMIER DESTINATION FOR ASIAN CUISINE, AUTHENTICITY AND EXCEPTIONAL DESIGN.

SOLUTION

THE REIMAGINED IDENTITY TRANSFORMS A TRADITIONAL SUSHI BAR FOR A CONTEMPORARY AUDIENCE. BY HONOURING THE BRAND'S
HERITAGE AND INTEGRATING MODERN DESIGN ELEMENTS, IT CREATES A VISUAL IDENTITY THAT IS BOTH TIMELESS AND ADAPTABLE. THIS APPROACH POSITIONS THE BRAND AS A PREMIER DESTINATION FOR ASIAN CUISINE, AUTHENTICITY AND EXCEPTIONAL DESIGN.

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